Advertising Split Run

* 1A scheduling technique whereby two different pieces of copy are run in the circulation of a publication with no one reader receiving both advertisements This can be accomplished via a geographic split, a demographic split (if the publication offers demographic editions), a subscription/newsstand sales split, or an every- other-copy split (commonly called an A/B split)
English Related Words* a run for your money
* a run of luck
* above-the-line advertising
* advertising
* advertising activities
* advertising activity
* advertising agencies
* advertising agency
* advertising agent
* advertising agreement
* advertising allocation
* advertising allowance
* advertising appropriation
* advertising association
* advertising board