Ansoff Matrix

**Prof. Dr. Sinsi** · 07-22-2012

* 1

a tool
2

devised by Igor Ansoff
3

to provide a logical framework for the understanding and development of marketing objectives
4

the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted
English Related Words* active matrix display
* active matrix screen
* adjacency matrix
* adjoint of a matrix
* admittance matrix
* advantage matrix
* augmented matrix
* block diagonal matrix
* boston consulting group advantage matrix
* boston consulting group portfolio analysis matrix
* branch admittance matrix
* bush matrix
* business portfolio analysis matrix
* circuit matrix
* column matrix

07-22-2012	#1
Prof. Dr. Sinsi	Ansoff Matrix * 1a tool 2devised by Igor Ansoff 3to provide a logical framework for the understanding and development of marketing objectives 4the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted English Related Words* active matrix display * active matrix screen * adjacency matrix * adjoint of a matrix * admittance matrix * advantage matrix * augmented matrix * block diagonal matrix * boston consulting group advantage matrix * boston consulting group portfolio analysis matrix * branch admittance matrix * bush matrix * business portfolio analysis matrix * circuit matrix * column matrix