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This month's cover article in the computer world 4-year financing amounted to 12 billion Jingdong, like a huge gluttonous appetite manipulation was surprisingly good, body mass amazing, its threats and offensive also stronger 12 years of rapid growth of the sophist, like an invisible vortex, wrapped in temptation, hidden undercurrents, to suppliers, investors and even customers are difficult to escape It allows partners to fear and alienation, its opponents fear anger Jingdong Guaixiang people love to hate in micro-Bo on the search for CEO, Qiang Dong, another called genuine Qiang East has 7654 fans, micro-Bo number is 0 May 3 months ago, Liu Qiang East is still very active micro-Bo Bo said he was a sophist in the micro-approach to the SNS message, and left-mail to recruit qualified personnel; he adopted a he Obviously, Liu Qiang East deleted all of the micro-Bo, for unknown reasons 's online search for Jingdong Mall threatened to give up not down crazy Paizhuan client users, In the major forums, users are also emerging on the sophist's denunciation, the former text, Jingdong seems trapped in a vicious circle, in condemning in Jingdong talks about running faster, more people curse, Jingdong user traffic and higher sales under Jingdong filing shows at the end of 2009, Jingdong Mall of registered users who evolved from the original 36 to 800 million; sales grow rapidly from 10 million yuan to 40 yuan, the average compound growth rate of more than 300% The year 8848 that have not heard, never having had Dangdang and Joyo's Liu Qiang East, by virtue of their giant fields in the just-concluded 12th anniversary of Jingdong Dianqing activities, only the day on June 18, Jingdong Mall in within 13 hours received 150,000 orders and sales of 30 million items, created more than 100 million yuan daily sales, average sales of more than 2000 yuan per second Compared to last year, these figures are more than 200% growth it all looks, Liu Qiang East proposed 2010 annual sales of 100 billion target seems within reach However, the anomaly is that in this huge growth in sales and under, Jingdong was not a profitable enterprise Although the The maximum will not exceed 7 %。Today, 10 million US dollars of capital from the financing; by the end of 2008, today the capital, male cattle capital and well-known investment banker in Asia for private companies to Jingdong Mall joint injection 21 million US dollars; early 2010, the global financial crisis, the fog has not yet dissipation, Jingdong Mall has access to leading investment fund Tiger Global total amount of more than 150 million US dollars in the third round of financing of the financial crisis that occurred in China since the largest Internet market financing it to the trade All along, the e-commerce have been called Why not make money Jingdong is still sought after by investors? \declined the interview; even Huaqi, Haier, Dell and other partners Jingdong Mall, also head of each channel is no time, not convenient to talk about other reasons remain silent This is how it? itself is also a 'self-mutilation'。with banners, demanded an agent from this brand channel system kicked out The agents say is a sophist ut always with a smile He said that even people over the Internet made threats to his personal safety to the post, because that is a serious impact on low-cost Jingdong their profits Liu Qiang East if not exaggerated 2008 year, a BenQ MP512 projector market price is 3999 yuan, in the traditional channel sales limit of not less than 3,600 yuan,mod video converter, and Jingdong played a launch on the price of 3099 yuan, followed by even down to 2,873 yuan This price has attracted hordes of consumers, more laid a sophist in the minds of consumers the To laptop computers, for example, its price generally lower than the market price of 500 to 1000 yuan, or even cheaper in some special models more than 2000 yuan Jingdong ranked first in sales of notebook computers Lenovo G460AL-PSI 14-inch notebooks, the market offer 4,599 yuan, Jingdong offer a full 400 yuan lower Ranks in June sales of Canon EOS 500D SLR first set of machine cost just 4599 yuan, up 1,500 yuan lower than the market price contrary to the conventional low-cost, low margin, the force on the road to ruin many peers No matter how the industry can be questioned, Jingdong always lower than the market price quotations Jingdong this from personal experience Talking about Liu Qiang East Graduated from the Department of Sociology, Renmin University of China's Liu Qiang East, not as an arts professional, he spent all their spare time programming, and through the development process uncovered a pot of gold In 1998, he gave up excellent working for foreign companies to own Zhongguancun business, sales agent magneto-optical products, which makes consumer electronics products, he was well aware of profit margins 2001, the help Qiang East for the first bucket of gold recorder market bottleneck, Jingdong undergoing a restructuring Liu Qiang East was placed in front of only two: do distribution, or to do retail in such circumstances, Liu Qiang East fascinated by the At that time, Gome chain model is different from the traditional white goods Inspired by the States United States, Liu Qiang East finds, IT product chain is the way forward Cost and efficiency are the most important factor in the retail business He believes that as long as the higher efficiency, lower the costs, new business models will subvert the old model department store gross margin to be maintained at 50%, while only 15% of Wal-Mart can make money So in 2004, Jingdong need online store and online sales next to a choice between, Liu Qiang East did not hesitate to give up the profits at that time the main body of the line model median, and, Jingdong 12 days of inventory of 60 days only country the United States working on the 1 / 5 Liu Qiang East believes that the pursuit of Maori on the sophist is meaningless, the scale is the first as a sophist is not dependent on the core technology-dependent business, the loyalty of Internet users are low and there is a price point lower than Jingdong of B2C businesses, the advantages of Jingdong lost Therefore, in the endless pursuit of the scale, the Jingdong willing 赔本赚吆喝 In addition, in the exclude Jingdong ostentatious,total video converter, a promotion might lose money,video to ipod converter, but more often, manufacturers will have a direct sales force, licensed, with the renovation of goods sold, is an open secret Previous12Next> Related: Japan sales break million Jingdong Jingdong Mall Mall experience performance knife gate storm Jingdong Mall next to the staff to distribute IPO to be listed overseas