Behaviouristic Segmentation

**Prof. Dr. Sinsi** · 07-22-2012

* 1

the division of a market into groups according to their knowledge of, and behaviour towards, a particular product

Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage

See Segmentation Bases
English Related Words* baseline market segmentation study
* behaviouristic
* behaviouristic psychology
* benefit segmentation
* color segmentation
* complete segmentation
* concentrated segmentation strategy
* demographic segmentation
* differentiated segmentation strategy
* geographic segmentation
* life stage buying power segmentation
* lifestyle segmentation
* market segmentation organisation
* market segmentation theory or preferred habitat theory
* multiple segmentation approach

07-22-2012	#1
Prof. Dr. Sinsi	Behaviouristic Segmentation * 1the division of a market into groups according to their knowledge of, and behaviour towards, a particular product Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage See Segmentation Bases English Related Words* baseline market segmentation study * behaviouristic * behaviouristic psychology * benefit segmentation * color segmentation * complete segmentation * concentrated segmentation strategy * demographic segmentation * differentiated segmentation strategy * geographic segmentation * life stage buying power segmentation * lifestyle segmentation * market segmentation organisation * market segmentation theory or preferred habitat theory * multiple segmentation approach