Aida Concept |
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Prof. Dr. Sinsi
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Aida Concept* 1 a formula used in selling to produce a favourable response from a customer The assumption is that the salesperson must first make the potential customer aware of a product foster interest stimulate desire and, finally, encourage action (to purchase) See Formula Selling English Related Words* aida * aida (awareness, interest, desire ,action)* aidance * brand concept * broadening concept * business portfolio concept * commander's concept * concept * concept album * concept coordination * concept demonstration phase * concept determination * concept development and testing * concept of operations * concept of operations (nato) |
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