Concept Testing (Screening)

* 1inexpensive research used to assess the feasibility of basic ideas
2functions
3purposes and benefits amongst the target audience before further development
English Related Words* abrasion testing
* acceptance testing
* advertising testing
* aida concept
* alpha testing
* anonymous testing
* application testing
* automated testing
* automatic testing
* benchmark testing
* beta testing
* black-box testing
* blind product testing
* bottom-up testing
* branch coverage testing