Above-The-Line

**Prof. Dr. Sinsi** · 07-22-2012

* 1

a term applying to main media expenditure, TV, print, radio, outdoor, cinema and its traditional accounting treatment

Now used for all traditional media expenses incurred through an agency mainly used to create, maintain, brand awareness/interest
İngilizce Benzer Kelimeler* above-the-line advertisingEn Son Bakılan Kelimeler

07-22-2012	#1
Prof. Dr. Sinsi	Above-The-Line * 1a term applying to main media expenditure, TV, print, radio, outdoor, cinema and its traditional accounting treatment Now used for all traditional media expenses incurred through an agency mainly used to create, maintain, brand awareness/interest İngilizce Benzer Kelimeler* above-the-line advertisingEn Son Bakılan Kelimeler